We Finance Just Like We Parent


Caitlin's Corner

Are We 'Helicopter Financing'?

Last month I was tossing and turning after learning about an experience my daughter was having on her flag football team. I had shown up to help out at her practices and, for the first time, I saw how she was being treated by her all-male teammates. These are third and fourth grade boys- kids I know to be kind on their own. But together, they banded against her: picking on, criticizing, and effectively shutting her out.

It was one of those moments that tears your heart wide open. I’m not proud of the words I wanted to shout at those boys. But I watched my daughter handle it with grace, and I’m grateful I saw it firsthand so we could make space to talk more about it at home.

When we did, it struck me that as parents, we pour enormous energy into imagining worst-case scenarios, like accidents, illness, and dangers we desperately want to shield our kids from. But we spend far less time preparing them for the more common struggles they will almost certainly face: exclusion, criticism, failure, and sometimes even being the one who hurts others. I caught myself wishing I could whisk her away to a friendlier team, but the truth is: she’s guaranteed to face versions of this again and again- as a child, and as an adult.

And that truth made me realize that we do the exact same thing with our finances.

We burn mental energy on unlikely catastrophes:

What if the stock market collapses and never recovers? 😱
What if housing prices crash next month and never bounce back? 🙅‍♀️
What if I lose every source of income for years? 🆘

Is it possible? Sure. But the odds are about as good as winning the Powerball several times.

What’s far more likely is this:

The stock market appreciates over time. 📈
Housing values trend upward over time. 🏘️
Your 401(k), IRA, HSA, and 529 accounts grow with steady contributions. 💸
Your next month of spending will look a lot like the last 12 months. 💳
Keeping lifestyle creep in check will boost your savings rate and accelerate financial independence. 🚗
Your emergency fund will cover surprise expenses or a job loss. 🛌
Insurance, chosen wisely, will protect you from financial disaster. 🕊️

So rather than letting fear of the extreme steer our choices, we can plan around the scenarios that actually happen.

The best part is that when we have confidence in our plan, it doesn’t just allow us to protect against the hard times. It helps us make the most of the good times. Remember that hitting your financial goals is more likely than the world falling apart in your lifetime. So, when you reach your next milestone, how will you step into that new chapter?

🫶 P.S. If you'd like some help with your plan, or if you don't know where to start, book a free strategy session ​here​.


Q4 (Financial) House-Cleaning Tips

The fourth quarter is upon us! Here are some tips to help you get ahead of the end-of-year scramble:

👉 Check your retirement contributions Make sure you’re on track to max out (or at least capture your employer match) in your 401(k), IRA, or HSA before year-end.

👉 Use your FSA dollars Flexible Spending Accounts are often “use it or lose it.” Schedule doctor’s visits, stock up on prescriptions, or buy eligible health items before the deadline.

👉 Review tax strategies Consider ​Roth conversions​, charitable donations, or other year-end moves that could reduce your 2025 tax bill.

👉 Check beneficiary designations A quick but often-overlooked task. Make sure the right people are listed as beneficiaries on retirement accounts, life insurance, and investment accounts.

👉 Exercise some NQSO (Non-Qualified Stock Options) If your employer issues NQSOs, which are taxed as ordinary income when exercised, then having a better idea of your expected tax bracket will allow you to exercise just enough to stay within your target bracket.

👉 Plan year-end spending Map out holiday budgets and big expenses to avoid a debt hangover in January.

👉 Update your goals + 2026 vision It's not too early to reflect on your progress this year. What needs adjusting before 2026 sneaks up on you?


What I'm Reading

📕 A Helicopter Parent's Dream Come True

Katherine Martinko hit home again when she sounded the alarm on these creepy Skecher shoes. I wonder if she knows how much of a parallel this parenting trap has with our financial tendencies.


Join us for free the first Wednesday of each month for an informative money conversation!

Next Up:

Nov. 5 - Open Enrollment Edition: Your Benefits Questions Answered


When You're Ready, Here's How We Can Help

Wealth By Design 💜

If you want to learn more about strategies like those in this email, be held accountable, have your questions answered, and get clear on your unique wealth plan, Wealth By Design might be just what you need.

Rising Femme Wealth

Rising Femme Wealth is where life coaching for women meets financial expertise. We support motivated women on their journeys towards building financial freedom in the lives they design. Design your life and your financial plan with clarity and confidence.

Read more from Rising Femme Wealth
A little girls greets a Santa in ski boots.

Caitlin's Corner What Our First “Santaless” Christmas is Teaching Us So Far As the holidays approach, I know that not everyone in our community celebrates Christmas, and those who do, celebrate in different ways. Our family’s version is a very secular, winter-marking ritual: a way to bring light into the dark season by connecting with people we love, and celebrating the joys that lift our spirits during these cold months. Of course, if you ask our kids, they’d tell you it’s about one thing:...

description of charitable giving tax hack

Susan's Scoop When Should You Donate? A 2025–2026 Tax Timing Hack I hope everyone who celebrates is enjoying a cozy and restful Thanksgiving! My older son is home from school for the first time in three months, and I’m so grateful to have our family feeling “complete” again. I’m also celebrating a big professional milestone - I passed my final Enrolled Agent certification exam, which means I can now support clients with more advanced tax strategy and represent them directly in front of the...

Caitlin's Corner Tax Jargon, Clarified Every year around this time, it feels like the air gets thick with tax terms. They float around in headlines, in HR emails, in conversations we didn’t ask to be part of: "Brackets! Deductions! Credits! Limits…" If hearing all of that makes your eyes glaze over, you’re in good company. I remember when these terms made me want to bury my head in the sand. It so often felt like the tax language itself was weaponized, like- the sheer amount of jargon and...