What the Super Bowl Showed Us About Leadership, Legacy, and Impact


Caitlin's Corner

Super Bowl Hot Takes

...With Some Estate Lessons

There’s a tired stereotype that women are “too emotional” to make big, strategic decisions, especially when money, power, or legacy is involved. I've known for a long time how wrong that is, and I've seen firsthand how women tend to be the ones to have to make those tough decisions. Sunday's Super Bowl reminded me of just how wrong that stereotype is.

The Seattle Seahawks are owned by a trust created by Paul Allen, the late cofounder of Microsoft.

Side note: A trust is like a container of assets. You define a trust while you're alive, and you usually have an idea of which assets to put in that trust, and you define the rules about who gets those assets and when. Those rules go into effect after you die. (This all varies based on different kinds of trusts, but this is the general idea.)

Paul Allen's sister, Jody Allen, is the executor of his estate and the trustee overseeing both the Seahawks and the Portland Trail Blazers (the Trail Blazers are in the process of being sold). As a trustee, Jody must manage the assets in the trust according to the trust owner's wishes. While the trust details are not public, statements from the family have indicated that Paul’s wishes were for both teams to eventually be sold, and the proceeds should go to charity.

Jody and Paul Allen ran the Paul G. Allen Family Foundation together for decades, since Jody was just 29. So she didn’t step into this role as a novice; she came in with years of experience overseeing billions of dollars, serving in leadership across the organizations they built together, and, just as importantly, with a deep, personal closeness to her brother. When Paul was facing a terminal illness, he had time to think carefully about who should execute his estate and carry out his wishes. Choosing Jody wasn’t just a practical decision. It was both emotional and strategic: someone he trusted completely, who knew him well, and who had already proven she could handle the responsibility.

Side note: these are great characteristics of your chosen executor of your estate, or trustee of your trust(s).

To act as the executor of Paul Allen's estate is not a small, abstract responsibility. That’s billions of dollars, massive public scrutiny, emotional ties, and a lot of pressure on Jody to exercise the right timing, leadership, and judgment.

Speaking of pressure, Jody Allen has been the subject of a lot of speculation as to when she might sell the Seahawks- not only to start satisfying the rules of the trust, but also to satisfy NFL rules that limit trust ownership of NFL teams. Leading up to the Super Bowl, Allen was peppered with questions about whether she'd sell the Seahawks after the big game. Her response was always a calm and clear "our focus right now is only on winning".

Two years ago, Jody Allen made a major, very visible decision: replacing longtime coach Pete Carroll with Mike Macdonald. It was a big change, handled meticulously by Allen. Without drama, and on amicable terms, the team made a coaching transition that paid off. The Seahawks just won the Super Bowl, and that win almost certainly increased the value of the franchise.

Tell that to Seahawks fans right now and I'm sure they wouldn't care too much. I would bet also that Jody Allen was emotionally invested in their win, not just as a business gain. I think she wanted it for herself, for the people of the Pacific Northwest, and for her late brother. That's a ton of emotion tied to the outcome of a sports game.

Sports teams, legacies, and public opinion are all emotional. And yet Allen's job isn’t to protect feelings; it’s to steward value, so that when the time comes, more money can go where it was always meant to go: to charity.

Does that make Allen cold? I think it makes her clear, wise, and full of heart.

How many times have you seen a woman in your family step away from her grief or pain so that she can make a sound decision that benefits the rest of her family? I know I've seen this in my own family, and in others.

Somehow, we still tell women that being emotional makes us bad at money. But I know the opposite to be true, and Sunday's game highlights just one example of what happens when you have emotional intelligence paired with disciplined decision-making. The ability to care deeply and not let that care sabotage the outcome.

Most of us won’t ever manage a multi-billion-dollar trust or sell a professional sports team. But we face smaller versions of this all the time:

  • Holding onto a business, a role, or an investment because it “means too much” to let go
  • Avoiding a smart change because it feels uncomfortable or disloyal
  • Letting identity and emotion quietly overrule strategy

There’s nothing wrong with caring. The problem is when caring keeps us stuck.

Sometimes the most respectful thing you can do, for your future self, your family, or your bigger mission, is to create a little distance and ask a very unromantic question: What decision actually increases the impact here?

That’s not being cold- that’s being a good steward, and this is a skill women are often exceptionally good at- when we give ourselves permission to use it.


What I'm Reading

👩‍💻 I'd me remiss to talk about the Super Bowl without mentioning Bad Bunny. If you can spare eight minutes, this interview about the cultural impact of Bad Bunny's performance at the Super Bowl is fantastic.

📘 There's more you can read about Jody Allen's role in the Paul G. Allen Family Foundation, including more about her philanthropic impact globally.

📕 On the topic of estates and trusts, I couldn't help but think about whether Paul Allen left behind a letter of intent to accompany his estate documents (I'm sure he did). A letter of intent is a great thing to add to an estate plan, and this article talks a little bit about what it is and why it's helpful.


Join us for free the first Wednesday of each month for an informative money conversation!

Next Up:

Mar. 4, 1pm Central - 2026 Real Estate Market Outlook

After covering the 2026 Stock Market Outlook,, we're taking a look at the real estate market now, and in the year ahead. Luckily, we don't have crystal ball envy; we'll instead look at what real market indicators are telling us, and what that might mean in terms of buying or selling decisions and beyond. This is a great opportunity to get an objective view of what's happening and ask questions you have about real estate in general, or how some of this data relates to your situation!

Google Calendar

When You're Ready, Here's How We Can Help

Wealth By Design

If you want to learn more about saving and investing strategies, be held accountable, have your questions answered, and get clear on your unique wealth plan, Wealth By Design might be just what you need.

Rising Femme Wealth

Rising Femme Wealth is where life coaching for women meets financial expertise. We support motivated women on their journeys towards building financial freedom in the lives they design. Design your life and your financial plan with clarity and confidence.

Read more from Rising Femme Wealth
3-Fund Portfolio pie chart

Susan's Scoop Let's Talk Portfolios I’m currently on my way back from Greece, a country I surprisingly have never visited (we found off-season plane tickets to Athens for $500 from Austin!). It’s funny how aging has flipped the script for me: I want to travel more now, fully aware that the window for comfortably schlepping through airports and cobblestone streets won’t stay wide open forever. Meanwhile, my husband Brian is instead becoming more of a homebody. (This may have something to do...

Collage of cabin renovation before and after photos

Susan's Scoop It's Almost Done! I know I’ve been teasing cabin updates for a while, and we are almost done with the refresh of our mountain cabin in East Tennessee! (We’d be completely finished if it weren’t for the blizzard that rolled through a few days ago. ❄️) I’m honestly so happy with how it turned out. Our designer, Anya Dykes with RAD Designs, was amazing and helped us transform the space into the “rustic modern” vibe we were going for, rather than the… let’s call it “Grandma chic”...

Caitlin's Corner A Women's Money Workshop, In My Friend's Kitchen At a time when horrific events are unfolding across our country and so many are feeling the weight of fear and uncertainty, it feels especially important not to ignore that reality, but also to lean into our shared humanity, compassion, and care for one another. I had an experience this week while facilitating a workshop that made me feel deeply human, even while talking about a rigid and unjust system that our lives depend on....